Digital Marketing Specialist
The Digital Marketing Specialist is a unique opportunity to
Contribute in a meaningful way to execute Esko | Brand Solutions digital marketing efforts. Through channels both paid and organic, in-depth analytics, and working with cross-functional teams and external resources, he/she develops and executes programs to increase website traffic and leads. The ideal candidate is analytical, energetic, and has solid experience working with web-marketing applications.
Critical Success Factors for the Ideal Candidate Profile are:
Develop a digital marketing strategy with a digital marketing manager that includes owned, paid, and earned media to improve awareness, engagement, and leads for Esko | Brand Solutions.
Develop strategy and manage digital advertising efforts including pay-per-click, banner advertising, social advertising, retargeting, etc.
Work with the Global team to develop and implement an SEO strategy.
Evaluate opportunities for digital partnerships throughout our trade publication and OEM network and build measurable growth based on those opportunities.
Work directly with digital marketing manager and others to build digital strategies that will gain us share of voice, the share of mind, and leads within targeted verticals.
Work closely with CRM database specialist to grow customer database/visibility through targeted digital strategies (LinkedIn, Facebook, SEO, webinars, PPC, etc.)
Support campaign management to help with marketing efforts to drive the effectiveness of campaigns and localization for specific opportunities.
Build and analyze the performance of marketing automation and email campaigns.
Assist in managing the Esko | Brand Solutions website including editorial content, features, operations, and reporting/analysis.