Integrated Marketing Manager
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.
Develop and manage a pipeline of global consumer campaigns across media, partnerships, experiential, editorial and creative.
Lead the development of campaigns and go-to-market strategy for regional and global brand campaigns, Campaigns that bring WhatsApp Payments to markets and tentpole moments – that meets our short and long term business goals.
Inform our overall global brand strategy based on the performance of media, creative and media landscape in key markets.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Local markets, Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Shape the strategic and execution vision for Marketing and Brand communications across markets.
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
Track and measure campaign success [consumer data and subscription funnel data] with regular quant-driven check-ins with leadership.
Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization.
please let us know at firstname.lastname@example.org.