Manager, Media Strategy
Red Ventures is growing the Media Strategy team that supports the ad sales team across all verticals. The Manager, Media Strategy is a key member of the CNET Media Group Integrated Marketing team, building competitive media plans that incorporate our diverse product offerings. We’re looking for accomplished digital planners, with demonstrable success supporting sales and marketing teams. This role will work with all key departments supporting the Red Ventures Ad Sales team, balancing demand with supply, and reading the market.
What You’ll Do
Develop strategic media plans for advertisers that leverage the brands and capabilities of the Red Ventures Portfolio including CNET, GameSpot, ZDNet, TV Guide and more. Cross-platform media will include, and are not limited to audience data, social, custom content, and programmatic.
Work in lockstep with AEs and AMs to respond to RFPs and client requests
Collaborate with Red Venture’s ad sales support teams including Integrated Marketing, Yield, Research, & campaign management to build and execute media plans
Incorporate custom audience segments that speak to the advertiser’s targets
Interface with clients as needed as the “expert” on the details of the media plan
Drive upsell opportunities through proactive campaign optimizations, and providing an elevated level of service to clients
Maintain ongoing knowledge of the evolving media landscape, including competitors, new products and market specific trends
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications.
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