Marketing Communications Specialist
Aspen Aerogels is looking for a Marketing Communication Specialist. This position plans, develops and implements messaging for promotion of product awareness, business plans and management communications. Partner with management, business units, or sales to leverage message. Develops, enhances or revises marketing collateral for web, print or other media channels. Participates in media placement decisions. May work with outside agencies to build and execute a media strategy. May function as editor for formal business communications. May design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs.
Duties And Responsibilities
Create High-Value Content
Write content for our website, email campaigns, press releases, blogs, brochures, whitepapers, customer case studies and social media channels
Storyboard video content and lead external vendors on the product and execution
Auditing, evaluating, and distilling complex messaging and brand strategy so it can be translated into persuasive digital advertising copy that’s cohesive across multiple mediums
Measure, analyze, review and report on progress of campaigns for effectiveness and use data to drive continuous improvement
Manage and/or liaison with agencies, media partners, and suppliers for development of materials
Aspen Aerogels, Inc. is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to firstname.lastname@example.org or call (508) 466-3111 and let us know the nature of your request and your contact information.