Social Media Manager
Who We Are
Kate McLeod creates effective, good-for-you products that help customers find moments of intentioned self care in their lives. Our hero product is the Body Stone, an innovative solid moisturizer that melts into the skin on contact. It’s designed to be used daily and turns something quotidian into an intentioned moment of self-care—a source of everyday magic.
We do things differently. We’re proudly bootstrapped and profitable. Unlike most beauty brands, we formulate all our products from scratch in our own production facility—every Stone has been hand poured, hand wrapped, and hand tucked into its bamboo canister. PR has been earned and homegrown. Until a few months ago, we were completely word of mouth—no paid marketing. And our growth has been explosive: our sales doubled in 2020, and we’re on track to more than quadruple sales in 2021.
Own and manage a forward-looking social media calendar, ensuring that content and plan align with creative and marketing initiatives
Create monthly social content strategies that support key product moments and align with larger brand marketing calendars
Ensure content is engaging and relevant to followers
Grow followers on channels, particularly Instagram
Pitch and manage large scale influencer outreach programs that result in content creation and brand recognition
Support partnerships strategy and execution, including communications and logistics to execute successful partnership campaigns
Work with paid team to provide creative content for paid social assets, based on what is performing in our organic channel
Prepare and present all weekly and monthly social media reports
Proactively develop data-driven insights and recommendations to optimize performance on social media
Apply attribution best practices to image usage rights, copywriting, and social media posts to ensure legal compliance
Maintain a thorough knowledge and understanding of the brand’s voice, product, customer, and policies
Work collaboratively to make sure we use channels to fulfill customer needs and education (e.g., develop clear process for delineating work assigned to Social Media Manager vs. Customer Experience team)
Coordinate and oversee required photography and videography shoots, as needed
Provide photography and video coverage at events.
Please send your resume to firstname.lastname@example.org.
We look forward to hearing from you!