Project Details

$18.00 (0 hours) Per Hour
10 days

 

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Social Media Marketing Specialist

Duties Include

The Social Media and Digital Marketing Specialist is an individual contributor responsible for creating and posting content onto social media channels, as well as managing SEM and digital marketing campaigns.

  • Collaborate with MarCom, Marketing and Sales teams to create a monthly schedule of engaging social media posts for LinkedIn and Twitter that cover corporate and industry news, product & service promotions/launches, webinars and tradeshow activities
  • Maintain tone of voice for all social media content that fits the brand and communication style
  • Work with Graphic Designer to produce graphics/videos for social media channels
  • Utilize Hootsuite and/or social media platforms to preschedule posts
  • Promote posts when necessary
  • Understand compliance and regulatory policies, as well as follow those policies when routing controlled content through the regulatory approval process
  • Create PPC/SEM strategy, assist with conversion tracking, as well as create, maintain and optimize campaigns (i.e. keyword development/refinement, bid strategy, A/B testing, etc.) to drive ecommerce sales
  • Manage trafficking of digital ads
  • Track UTM parameters in a spreadsheet
  • Provide monthly reports of social and ad campaign KPIs
  • Assist with some website content maintenance on Magento 2 platform

Requirements

  • Bachelor’s degree in Marketing, Communications, or related discipline/equivalent experience
  • 2-5 years of experience managing company pages on social platforms
  • 3-5 years of experience managing PPC/programmatic campaigns for ecommerce
  • Relevant B2B experience in biotech or pharma field a plus
  • Strong analytical skills for measuring/tracking success
  • Must possess a deep familiarity with social media audiences and analytics
  • Proficient with PPC/programmatic platforms like Google Ads and AdRoll
  • Strong understanding of Google tools like Google Analytics and Google Tag Manager to track KPIs
  • Ability to develop and write engaging social media and SEM ad content

Apply now with top 3 reason you are a fit for this role!

Submit resume (and samples if applicable) to: Alexa.Marciano@jobalert.creativecircle.com

Orange, CA, USA

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